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Pro Landscaper Editorial | Pete Jones | Harnessing an Exciting Opportunity for Growth

01 Mar 22

Pete Jones explains why Cultura has moved into the private garden sector and how heading up this side of the business is the right role for him.

It has been a long while since I last changed employer way back in 2005. So, when the opportunity to head up the new private garden construction capability for landscape specialist Cultura was first discussed, it was clear to me that this was a chance to be part of a driven and focused business harnessing an exciting opportunity for growth.

The pandemic, and subsequent working from home, has led to a huge demand for outdoor living and how gardens are being used, which has created an unprecedented rise in the numbers of enquiries received by garden designers and specialist landscape contractors who are able to deliver a high-end product.  (Last year, Pro Landscaper reported a 166% increase in enquiries and a 140% increase in turnover by Garden Designers).

Cultura had very quickly identified this ‘signal of change’ in the industry and had moved to develop and expand their existing landscaping specialism and in doing so created my new role. (The private garden capability will sit side by side with the existing commercial landscaping capability which has also seen an impressive growth in enquiries and conversions over the past 12-18 months particularly from high end landscape architects and Tier One main contractors.) 

Personally, this new position is both incredibly exciting and challenging in equal measures.  It enables me to take my strong background experience and use it to build a private construction capability which will deliver high end residential schemes with leading landscape architects and garden designers across the Southeast.  

Our goal is to establish ourselves at the top end of the industry as a market leader in the private construction sector whilst providing safe, secure and rewarding positions for all members of staff. 
When heading a new venture, it is imperative that the culture is right.  And in line with Cultura’s ethos as a whole, it is firmly founded on collaborative working relationships, with our supply chains and with key clients in the industry.  Garden designers and landscape contractors working in open and transparent partnerships is the key to achieving the designer’s vision for a project and delivering a consistency of service with an unrivalled quality of product. 

One of the things I am most looking forward to is continuing to work with those with whom I have already built lasting relationships with over my 25 years in the industry and to establishing new collaborative partnerships for the future. 

A key focus within the new capability will be our people.  People already sit at the heart of Cultura and we are recruiting, training and retaining the very best individuals to deliver our vision. With our ambitious targets for growth for the future, we continue to commit to finding the right places for the right people and rewarding them accordingly.

In resourcing our new capability, we are able to offer those staff that join our business at this exciting time, boundless opportunities.  Those who feel they may have reached the ceiling of personal progress within companies where there is no opportunity for onward progression, should take control of their own futures, be brave and come and discuss their aspirations for their careers with us. At this early stage, we have the freedom and flexibility to build roles around the right people, as well as recruiting for specific roles with specific requirements.

The year ahead is already looking extremely encouraging, even at this early stage. We are currently engaged in two incredible private construction projects and the team are delivering the necessary high-end finish to the works on site for our clients and designers.

There is absolutely no doubting the enthusiasm for success at Cultura and I am looking forward to the coming years and continuing to build a well-respected and successful business alongside a team of people who sit at the very top of the industry in their respective fields.

Published in Pro Landscaper March 2022 Issue (Page 40)
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