Landscape News Editorial | Increasing Performance Through Collaborative Advantage
01 Dec 20
A new era has begun at the Cultura Group. The BALI member underwent a complete re-brand in July this year, having postponed the exercise for a few months because of the initial uncertainty surrounding the coronavirus pandemic. It soon became clear however that the environment was right for such a change and mid-summer this year saw a change of name, with associated branding, logos and liveries.
At the heart of the changes that have been made within the business in the past two years since Phil Jones arrived to take over the CEO role is a real focus on people, quality, communication and customer care.
Cultura Group is now being offered the opportunity to partner with customers on high profile, high quality projects. This process has been sparked by the new approach the Company has adopted to the pre-construction phase, which is all about working with a customer at a very early stage, not simply to price a bill of quantity, but to help the customer with their challenges in delivering their project on scope and price. Time spent at this stage, not only adds quality and value to the scheme, even before it is won, it also helps to cement the relationship and ties the two parties together in a common goal.
This approach is proving to be very successful and is providing a pathway to winning more business. The pathway doesn’t end there, however. A collaborative pre-construction stage naturally leads into a seamless transition to mobilisation and delivery. Every project has its challenges and the solutions to those challenges often lie within a constructive dialogue, borne out of a strong collaborative relationship, the seed of which is sown at an early stage.
This approach has not only resulted in the Cultura Group winning more profitable business and to converting that business into strong cash flow, it has also opened up new market sector opportunities. Whereas in the past the Company was very much known for its soft landscaping single work stream, customers are now asking Cultura Group to combine hard as well as soft landscaping within their project packages. It’s a natural progression that helps to streamline the customer contract letting and management processes, meaning they have to deal with only one contractor for both packages of work.
The approach that the Group is taking to its commercial projects has also led to a number of enquiries for schemes with ‘high-end’ domestic clients and Cultura Group is well on the way to delivering an exciting large scale private garden design and build project.
The way in which the Company is now operating means that it is able to attract more highly skilled employees, to train those people within the existing workforce with the potential to develop and to engage with supply chain partners in supplementary areas of technical expertise when needed.
Underpinning all of this has been the investment in people, training, IT systems and marketing. The Company now has fewer, better qualified and more highly motivated people, coupled with customers who trust Cultura Group to work with them and deliver a quality end product.
With all of this improvement, measured growth is now on the agenda for the Company, largely attributable to repeat business. The second half of this year has seen significantly increased levels of quality enquiries from customers and a positive outcome on a number of those enquiries. The order book is building for next year and beyond and Cultura Group will be looking for the right people to join the business to help in its future success.
Published in British Association of Landscape Industries Landscape News Winter 2020, Print (P. 16 and 17) and Online
Back to News